Case Studies Self & Associates

Study #1

CLIENT

A leader in solid imaging products — “three-dimensional printers” — that reduce the time and cost of designing products and facilitate direct and indirect manufacturing.

ASSIGNMENT

We were brought in to assist in the reorganization of the company’s corporate and financial communications to support a turnaround and major change in management and corporate focus.

RESULTS

Over the next three years Self & Associates, working closely with senior management, developed and managed internal and external communications programs that successfully reintroduced the company to the financial community and increased institutional ownership from less than 40 percent to more than 60 percent of shares outstanding. We were responsible for creating or editing all financial presentations, news releases and shareholder portions of the company’s website. And we also maintained all shareholder communications and answered all shareholder requests.

In addition, we assisted management in arranging three critical financial offerings and developing a crisis communications program to deal with an SEC investigation of the company’s business practices.

Study # 2

CLIENT

A California-based communications software company.

ASSIGNMENT

The management consulting firm that had been brought in to turn around and sell the company engaged Self & Associates to take the lead in all external corporate communications. We were tasked with, first, reducing the cost of corporate communications and marketing and, second, providing an affordable marketing and crisis communications program during the company’s reorganization and sale.

(The company had just reduced its headcount from 1,125 to 125 and was being investigated by the SEC regarding a $367 million misstatement of revenues.)

RESULTS

We quickly eliminated unnecessary spending and put in place a bare bones but highly effective program to answer questions from employees, customers, vendors, shareholders, brokers, analysts and the media during the company’s reorganization and sale. Our principal, Trudy Self, was on site during major crises to help management develop strategies and to prepare and disseminate the company’s message in clear, coherent terms to employees, all other stakeholders and the financial media. After the sale of the company, Self & Associates was retained by the acquiring company for nine months to ensure an orderly and effective transition of external communications. 

Study # 3

CLIENT

A California-based communications software company.

ASSIGNMENT

The management consulting firm that had been brought in to turn around and sell the company engaged Self & Associates to take the lead in all external corporate communications. We were tasked with, first, reducing the cost of corporate communications and marketing and, second, providing an affordable marketing and crisis communications program during the company’s reorganization and sale.

(The company had just reduced its headcount from 1,125 to 125 and was being investigated by the SEC regarding a $367 million misstatement of revenues.)

RESULTS

We quickly eliminated unnecessary spending and put in place a bare bones but highly effective program to answer questions from employees, customers, vendors, shareholders, brokers, analysts and the media during the company’s reorganization and sale. Our principal, Trudy Self, was on site during major crises to help management develop strategies and to prepare and disseminate the company’s message in clear, coherent terms to employees, all other stakeholders and the financial media. After the sale of the company, Self & Associates was retained by the acquiring company for nine months to ensure an orderly and effective transition of external communications. 


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