About Us

Self & Associates

Trudy Self

Trudy Marian Self, a former financial journalist, served as the first communications officer for the University of Southern California’s School of Business Administration. During the next five years she was the lead account executive in the public relations division of a Los Angeles advertising agency, serving both business and consumer accounts, and was also an account executive with two major investor relations firms responsible for financial media relations and investor/community relations on behalf of small and large public and private companies as well as legal and financial services firms.

For three years she was the director of corporate communications for the world’s leading developer of commercial-scale solar generating power.

Since 1988 Ms. Self has headed Self & Associates, an investor relations and corporate communications firm.

She has developed initial public offering strategies as well as comprehensive financial media and investor relations programs for public and soon to be public companies. Elements of these programs may include: broker and analyst contact, media contact, shareholder development and contact, materials development and production and financial community preparation for management.  Self & Associates has extensive experience working with international management as well as with senior members of the financial community in the U.S. and throughout the world.

Ms. Self is a past president of the Los Angeles chapter of the National Investor Relations Institute (NIRI). She is a graduate of the Monterey Institute of International Studies and was a master’s candidate  in International relations.

She has served on the boards of a Southern California musical scholarship program and an animal rescue organization, and has been a volunteer for the past twenty years with the largest single-breed dog rescue in the U.S.

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